Singer, songwriter, actress, fashion designer, you name it - Rihanna can do it all. RiRi's first introduction as PUMA Women's Creative Director was the PUMA Creeper that remixed the iconic PUMA Suede with a little bit of punk and a little bit of rebellion. The NorthTrooper team recently took to the underground of NYC to shoot this video for the footwear brand. Minimal stylings and locations blend well together with the first shoe of the PUMA by Rihanna Collection and FENTY label. Watch this space.
Director & Editor: Martin Moon | Assistant Direct & Videographer: Hahn Chang | Model: Tawny Noel