Warm, peachy-toned eye shadow palettes have become immensely popular lately, and Urban Decay is jumping on board with the Naked Heat palette.
Naked Heat will be the fifth installation in the Naked eyeshadow collection, following the famous Naked 1,2,3, and Naked Smoky palettes. Like all of the Naked palettes, Heat has 12 shades, with a variety of highlight, lid, transition, and deep crease shades. Urban Decay co-founder, Wende Zomnir, recently chatted with allure about the fiery new palette, dropping at the end of this month.
Zomnir says Urban Decay originally started producing orange-toned eyeshadows 17 years ago, when consumers didn't have much interest in them. But Zomnir had good reason for creating them, telling allure, "These peachy, burgundy, red-based shadows look good on everyone because they resonate with the warmth that people want to bring out in their skin."
It seems many other brands are catching on to the flattering shades, with the creation of palettes like Too Faced's "Sweet Peach," Kylie Cosmetics' "Royal Peach," and Anastasia Beverly Hills' "Modern Renaissance." Zomnir says Urban Decay's warm-toned palette has taken over a year to create, explaining, "...to really craft this one and get all the shades exactly right, there was a lot of work both technically and conceptually in this palette."
Check out Naked Heat above, and cop it on June 30 for $54 USD. In the meantime, read the full interview with allure here.