Stefani first met Urban Decay creator Wende Zomnir, whom she met when both No Doubt and Urban Decay first emerged in the 90s immediately admired other’s spirit and for “making waves” in their respective industries. Clearly, that mutual admiration hasn’t shifted.
“When Urban Decay came to me to collaborate, I immediately thought it was a perfect match,” Stefani gushed. “The way they’ve built their company is very similar to my aesthetic approach. It is my war paint.”
“We’ve always been such huge fans of Gwen’s work over at UD,”said Zomnir, who spent hours at Stefani’s house talking all things makeup, from shades to packaging. “We’ve wanted to make this project happen for years and finally it was the right time.”
The line, called UD/Gwen Stefani, is scheduled to be launched on Nov. 22 on urbandecay.com and in Urban Decay stores, Sephora, Ulta and Macy’s.