Virgil Abloh Is Selling Customized Nikes for Ssense ‘Cutting Room Floor’ Exhibition
To commemorate Ssense's newly opened Montreal flagship store, Virgil Abloh partnered with the brand to add his permanent mark on a handful of limited edition sneakers. Each pair featured Abloh's quotation marks in permanent marker. The stunt is part of Ssense's new "Cutting Room Floor" exhibition.
Of the styles, we see his "Polar Opposites" Nike Prestos and all-white Nike Air Force 1 Lows. The man of the hour was on site to give the exhibit a warm welcome. In addition to the sneakers, Ssense was also selling exclusive luggage pieces from Abloh's upcoming collaboration with Rimowa.
If you missed your chance to snag a pair of custom kicks, The "Polar Opposites" Nike Prestos will be available at select retailers July 27 for $160 USD.
Only 1 more day until @virgilabloh debuts #CUTTINGROOMFLOOR—and a limited run of customized @nike Air Force 1s and @rimowa luggage pieces, available for purchase exclusively at @ssensemontreal. Tune in to the @ssensemontreal story today and tomorrow for more details and live streaming coverage. 〰 WEATHER ALERT 🌞 Environment Canada has issued a heat warning for Montreal, where temperatures may reach 45°C on Monday. We will do our best to keep the line moving and circulate visitors in and out of the space as efficiently as possible, but please come prepared by bringing lots of water, dressing appropriately, and wearing sunscreen.
Source: Sole Collector