YouTube Launches a Reality Show for Next Generation Sneaker Designers
09.13 / Footwear
YouTube Red has launched an innovative new series, specifically for upcoming sneaker designers.
Called Lace Up: The Ultimate Sneaker Challenge, the series will see 12 aspiring designers complete challenges in order to create "the next great sneaker." BTS aspects of sneaker design will also be provided, and an exciting guest-cast will make appearances to help contestants. Guests include Fetty Wap, Eddie Huang, Macklemore, Ashley Graham, Stan Smith, and James Harden.
The top three contestants will win design opportunities at adidas, where they'll get to work on James Harden's next sneaker. Check out a preview of the new series above!